MTV Switch

By: TrendHead - Published: Nov 24, 2008 • References: ecopop
I am all for great green news and initiatives to save the environment. This one is marvelous. 

MTV International Networks launched a global advertising campaign called MTV Switch, which speaks to young viewers of mainstream media through short films and high quality spots pressing the all-important message of slowing down global warming. 

Educating youngsters using creativity, humor and pop culture is brilliant and much-needed if the next generation is to maintain and make lasting changes to our planet and the environment.

The video above is from EcoPop and advocates how many small actions taken by many individuals can make huge differences to the world’s carbon emissions.

The MTV Switch campaign could reach up to 560 million viewers through MTV's network of 165 localized TV channels and can also be viewed on Stats for Hip Eco Ads to Target Teens Trending: Older & Average
Research: 4,226 clicks in 392 w
Interest: > 3 minutes
Concept: Hip Eco Ads To Target Teens
Related: 53 examples / 41 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: eco-educational treats, eco graphic design contests, and eco-conscious floating hotels.