The 'Sloane Street Girls' Editorial Feeds into London Stereotypes

By: Katie Pagnotta - Published: Dec 28, 2012 • References: highsnobette & rough-online
The 'Sloane Street Girls' editorial for Rough magazine combines stylized photo-ops to showcase London stereotypes.

The shoot was photographed by Diago Mariotta Mendez and is meant to depict the specific types of women who tend to shop at London's infamous Sloane Square. The gorgeous models are dressed in similar outfits mixing seductive garments with structured pieces like blazers. Vivid shots include a row of girls in towering white platforms strutting down a walkway and others include the women propped against one another and shops posing as a crew. They almost appear to look like all-girl group singers posing together.

The 'Sloane Street Girls' editorial is urban, feeds into London stereotypes and presents a body of juxtaposed shots. Stats for British Stereotype Editorials Trending: Older & Average
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Concept: Sloane Street Girls
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Segment: Females, 18-55
Comparison Set: 40 similar articles, including: sultry western editorials, eclectic androgynous editorials, and offbeat opulence editorials.