Slimy Recycled Fashion

By: Alex Covert - Published:   Updated: May 11 2011 • References: spluch.blogspot
This swimwear is fashioned from the 'unused' skins of the tropical tilapia fish. Millions of fish skins worldwide are thrown away. Entrepreneurs in Thailand have found a use for these slimy scales - they've turned them into bikini fabric. I'm not sure if it makes you swim faster, but, darn it, you're one swoosh away from being a real mermaid.

Implications - With society heading towards a greener lifestyle, brands are looking for ways to promote themselves as environmentally friendly. Reusing material has become a popular choice and it's been effective in restoring life into forgotten objects. It's a lot more cost-efficient and it's a great way to market the business as a legitimate eco-conscious brand that's attractive to consumers living a green lifestyle. Stats for Bikinis Made Of Fish Scales Trending: Older & Warm
Traction: 19,891 clicks in 428 w
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Concept: Bikinis Made Of Fish Scales
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Segment: Females, 18-55
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