In how many comedy and horror films have you seen an unfortunate parachutist plummeting towards the most dangerous landing point with which he could possibly collide? These Sky Company Skydiving ads spotlight this jointly comedic and tragic scenario as a way to communicate this company's own expertise.
Written on the right hand side of these prints is, "Sky Company Parachuting, jump with professionals," because "Bad luck never misses." The AGE Isobar advertising agency of Sao Paulo, Brazil, placed images of an angry bull, a cactus and a statue of a mounted swordsman within this campaign, each painted with a target pattern with the red bull's-eye ticking their pointiest parts. Asserting that this extreme sport shop won't land you on these marks, the Sky Company Skydiving ads foster an amusingly apprehensive confidence.
Painful Bull's-Eye Prints
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