Australian pop sensation Cody Simpson was recently presented with a Skittles-covered longboard before heading out on his first world tour. The longboard's deck is covered entirely in original-flavored Skittles. These small candies cover both the top and the bottom of the longboard, while its wheels and and grip-tape portion are not.
Whether or not Cody Simposon will actually be able to ride the Skittles-covered longboard, it will certainly succeed in satisfying any sweet tooth. These tiny treats have been organized in a playful pattern on the longboard, making it difficult to initially realizing that it is a deck made out of candy.
Implications - Businesses with products that embrace a popular theme or concept within society will benefit to a wider audience based on brand familiarity; further, a combination of two popular themes is almost guaranteed to garner attention. This is because these products boasting combined pop cultural references appeal to two separate fan bases at once.
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