Australian pop sensation Cody Simpson was recently presented with a Skittles-covered longboard before heading out on his first world tour. The longboard's deck is covered entirely in original-flavored Skittles. These small candies cover both the top and the bottom of the longboard, while its wheels and and grip-tape portion are not.
Whether or not Cody Simposon will actually be able to ride the Skittles-covered longboard, it will certainly succeed in satisfying any sweet tooth. These tiny treats have been organized in a playful pattern on the longboard, making it difficult to initially realizing that it is a deck made out of candy.
Implications - Businesses with products that embrace a popular theme or concept within society will benefit to a wider audience based on brand familiarity; further, a combination of two popular themes is almost guaranteed to garner attention. This is because these products boasting combined pop cultural references appeal to two separate fan bases at once.
Stats for Candy-Coated Skateboards
Trending: Older & Average
Research: 6,531 clicks in 246 w
Interest: 2.2 minutes
Concept: Skittles-covered Longboard
Related: 61 examples / 47 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: indoor skateboards, candy coated soles, and shagadelic boards.
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