The Skittles 2011 ad campaign seems to take a page from some of the found object artists out there. Portraying pixelated, iconic posters from movies such as The Shining and art such as the 'Mona Lisa,' it really gives this fruity candy an even more creative edge compares to its competitors.
Designed and typographed by Xilong Liu, the Skittles 2011 ad campaign seems to have been created for an East Asian demographic by the looks of the Skittles package in the corner. Of course, these movies and artworks are so immersed in popular culture now that almost anyone would recognize them.
Extremely well-executed, the Skittles 2011 ad campaign is both fun and serious at the same time. I love that it take the Skittles brand in a slightly different direction.
Stats for Iconic Candy Posters
Trending: Older & Average
Research: 5,758 clicks in 258 w
Interest: 3.4 minutes
Concept: Skittles 2011
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: channel-flipping campaigns, vertical panoramic camera-phones, and monumental radio ads.
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