Skeleton Attache

By: Alex Covert - Published:   Updated: Mar 31 2011 • References: hideostore & coolbuzz.org
This briefcase gives new meaning to the term 'business transparency.' If you're a hard worker and have nothing to hide from your colleagues, then the 'Skeleton Attaché' could be your style.

This briefcase is completely see-through from one side to the other and is made of super-strong PETG panels (the same stuff used for video arcade screens). $269

Implications - There is definitely a unique factor involved in a product like this, but products like this could also prove to be enormously useful for the frequent traveler who doesn't want to waste time getting held up at customs. For the consumer whose time is enormously valuable, any product that makes the process easier and more convenient will definitely be appealing. Stats for See Through Briefcase Trending: Older & Mild
Traction: 5,332 clicks in 397 w
Interest: 2.8 minutes
Concept: See Through Briefcase
Related: 31 examples / 24 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: mythological beer branding, top 75 modern trends in august, and global beer dinners.