According to this skeletal GFBV campaign, "every 43 seconds, someone dies from gun violence." Some associate artillery with a higher moral order, but these prints produced by the International Society for Threatened Peoples remind the public of the devastating effect of weapons on life. In these advertisements, grenades, tanks and good-old-fashioned guns are literally constructed out of human bones.
Appealing to the world's population to join its cause, the skeletal GFBV campaign uses horror to open fire on desensitized souls.
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