Rockstar

Aero Has Fun With Skateboarding Stunts in Brown Balloons

By: Cowbag - Published: • References: skatefairy & guardian
This fabulous viral ad from Aero chocolate bars is a visually stunning creative idea that works brilliantly. Aero chose famed skate fairy director Ty Evans (of the Lakai footwear Fully Flared video) and created some fun with the chocolate theme.

"Nestlé is seeking to reinvent the female-targeted Aero bar, last promoted by Sex and the City hunk Jason Lewis, with a £7m ad campaign featuring skateboard star Bob Burnquist," the Guardian explains.

With plenty of Aero chocolate bubbles and skateboarding boys, how can it be anything less than brilliant?

I adore the 'chocolate' bubbles (actually consisting of brown balloons); as well as looking ridiculously great on camera, they look like very much like the real bubbles inside Aero bars!

There is also a 'making of' video, which can be seen here:


Stats for Chocolate Bubble Boarding Trending: Older & Average
Traction: 7,292 clicks in 284 w
Interest: > 3 minutes
Concept: Chocolate Bubble Boarding
Related: 69 examples / 53 photos
Segment: Males, 12-55
Comparison Set: 25 similar articles, including: comparison auto ads, 49 innovations in skateboarding, and stick-made castles.