This fabulous viral ad from Aero chocolate bars is a visually stunning creative idea that works brilliantly. Aero chose famed skate fairy director Ty Evans (of the Lakai footwear Fully Flared video) and created some fun with the chocolate theme.
"Nestlé is seeking to reinvent the female-targeted Aero bar, last promoted by Sex and the City hunk Jason Lewis, with a £7m ad campaign featuring skateboard star Bob Burnquist," the Guardian explains.
With plenty of Aero chocolate bubbles and skateboarding boys, how can it be anything less than brilliant?
I adore the 'chocolate' bubbles (actually consisting of brown balloons); as well as looking ridiculously great on camera, they look like very much like the real bubbles inside Aero bars!
There is also a 'making of' video, which can be seen here:
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Concept: Chocolate Bubble Boarding
Related: 48 examples / 37 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: athletic ice cream footwear, 49 innovations in skateboarding, and top 35 commuting innovations in may.
Chocolate Bubble Boarding
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