When most think of skate wear and Canada, the two don't tend to mix. When thinking of Toronto in particular, visions of icy, snow lined streets filled with hustling commuters are some of the first thoughts to come to mind.
But for Michael Gezahegn, founder and lead designer of skate wear brand Thumbs Up, Pinky's Out Clothing (TUPO,) Toronto's distinct aesthetic is about something much different than the city’s colder, rigid months.
Founded in August of 2011, TUPO clothing is a skate wear brand that's all about the laid back vibe of Toronto's youth. With hand crafted designs that show a distinct, out of the box mind state, Michael has managed to take TUPO from the back alleys of the Internet to the skateparks and streets of Toronto in only a matter of months.
Featuring many supporters, friends and beautiful ladies alike, TUPO clothing was proud to launch its first ever commercial only a day ago. Shot at Toronto's Underpass Skatepark, skaters and TUPO aficionados rolled out to rock a few of Michael’s latest and finest TUPO prints: finely crafted, Canadian garments.
Stats for Independent Canadian Skate Wear
Trending: Older & Chilly
Research: 454 clicks in 130 w
Interest: > 3 minutes
Concept: Skate Wear
Related: 85 examples / 65 photos
Segment: Males, 12-35
Comparison Set: 31 similar articles, including: street surfing hybrid boards, suburban skateboard editorials, and curvy skateboard lighting.
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