Sarah Jessica Parker Launches Carrie Bradshaw-esque 'SJP NYC' Scent

By: wang fangqing/ Frances Wang - Published: Feb 21, 2010 • References: vanityfair & sarahjessicaparkerbeauty
Manhattan’s fashion icon Sarah Jessica Parker embraces the spring with her new perfume "SJP NYC," a scent inspired by her 'Sex in the City' alter ego Carrie Bradshaw.

Unlike her previous sweet Lovely and seductive Covet, NYC is colorful and vibrant, just like "a party in a bottle," she told the fashion editors at the brunch set in a girly restaurant in Manhattan’s West Village on Friday morning.

Adorably packed in an exotic bottle patterned with zebra stripes, oriental flowers and vivid butterflies, the scent has notes of strawberry, mandarin, gardenia, and creamy musks, a perfect match for girls who want an exciting night out. Stats for 'Sex in the City' Fragrances Trending: Older & Warm
Research: 9,100 clicks in 326 w
Interest: 2.4 minutes
Concept: SJP NYC Scent
Related: 35 examples / 27 photos
Segment: Females, 18-55
Comparison Set: 13 similar articles, including: sex and the cell, perfume inspired phones, and sjp is no carrie bradshaw.