According to a recent study that was conducted by researchers in the United States, Germany, and the Netherlands, it does not matter if they are size zero or size 12 models, when ordinary women see them, the images have a negative effect on self-esteem.
The study found that even size 12 models have negative impacts on female confidence which is especially interesting due to the recent campaigning to have ‘real sized women’ grace catwalks and glossies.
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Concept: Plus-Size Esteem Killers
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Segment: Females, 18-55
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Plus-Size Esteem Killers
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Glamorizing Diverse Body Types
Voluptuous Vintage Photoshoots
Plus Sized Adult Dolls
Real-Sized Catwalk Models