Superstar

Pedersen + Lennard's Single Hook Mixes Handmade and Machine-made Materials

By: Meghan Young - Published: • References: pedersenlennard.co.za & core77
There is a mismatched quality to the Single Hook that makes it stand out despite being a relatively simple design. By boasting a mix of handmade and machine-made materials, it provides a balance between two often opposing factions in modern society. Although there is as much of a rise in natural, handcrafted products as there is in machine-made ones, they can easily coexist even in the same item.

The Single Hook also combines a "fascination with South African craft and the clean aesthetic of our Scandinavian forefathers," as the designers state.

Created by Cape Town-based design firm Pedersen + Lennard, the Single Hook features a stamped out, laser-cut and powder-coated steel plate base that screws into the wall in order to anchor the relatively thick wooden dowel that acts as the actual hook. Stats for Mismatched Coat Hangers Trending: Older & Chilly
Traction: 2,941 clicks in 170 w
Interest: 3.8 minutes
Concept: Single Hook
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: cute character clothes pegs, emotional coat hangers, and paint can clothes pegs.