Even though the furniture in this collection looks heavy, it's actually quite lightweight. It is made out of finely cut, eco-friendly birch plywood. The 'Simply Birch' by Simon Goetz and Evan Brooks was made by a process called digital fabrication. Be sure to check out the gallery for more magnificent designs.
Implications - By and large, consumers have adopted an impressive standard wherein they research the production methods and materials used to fabricate the goods they by. Now that this standard has been adopted by "market mavens," it's of the utmost importance that companies do their best to minimize the environmental effects of production and thereby avoid customer scrutiny.