Ella by Simon Enever is a chic umbrella stand.
Mimicking the look of a garden, Ella is made from acrylic with a patch of real grass at the bottom. The water from the wet umbrellas drip down to water the grass, keeping it fresh and green.
Ella is perfect for people who live in rainy cities so the grass doesn't dry out.
Implications - During times of economic uncertainty, manufactures of consumer goods feel the pressure to produce more useful and efficient products. By being able to introduce consumers to products that do double-duty and perform various tasks, it makes products seem more necessary for penny-pinching purchasers, increasing the likelihood that your product becomes a need as oppose to just a want in the eyes of the society.
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Concept: Umbrella Gardens
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Segment: Females, 18-55
Comparison Set: 21 similar articles, including: umbrella weapons, 52 bizarre umbrellas, and umbrella architecture.
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