Commissioned by artist Simon de Boer, Jonas and Anika created this video for a project entitled 'Bride.' The video contains 270 wedding gowns collected all around Europe and showcases the unique story of them using a black backdrop and invisible models. The result is something hauntingly beautiful.
Jonas and Anika state it best when they said that "each dress seems to become an own personality in combination with the body volume and movements of the invisible person who is wearing it." Be sure to check out the video!
Why This Trend Is Growing
- Invisible Fashion
- Opportunity for fashion industry to create invisible designs and incorporate technology for new and innovative clothing.
- Vintage-inspired Art
- Art industry could utilize vintage fashion in creating new forms of expression and art through unique and unconventional mediums.
- Sustainable Weddings
- Opportunity for the wedding industry to incorporate sustainable practices such as recycling wedding dresses and reducing waste for a more eco-friendly celebration.
Industries Being Reshaped
- Fashion
- The fashion industry could capitalize on the unique trend of invisible designs and incorporate technology to create new and innovative clothing.
- Art
- Artists can incorporate vintage fashion into their work to create unique forms of expression and art through unconventional mediums.
- Wedding
- The wedding industry could promote sustainability practices such as recycling wedding dresses and reducing waste for more eco-friendly celebrations.
