Now, pay attention. This is pretty neat. Structured just like the online ads that made them multi-bizillionaires, the TV ads will target audience age, gender, income, and buying habits.
Implications - The user interface is suppose to be much simpler than its web counterpart. The idea behind this project is to "draw in advertisers who don't normally put ads on TV," according to product manager Keval Desai. All the data will remain anonymous, so while the ads will target various demographic categories, it'll be impossible to target specific households with ads.