Google: you gotta love 'em. They have their information-indexing fingers in every conceivable data-cookie jar on the planet, so it should come as no surprise that they are getting into television ads.
Now, pay attention. This is pretty neat. Structured just like the online ads that made them multi-bizillionaires, the TV ads will target audience age, gender, income, and buying habits.
Implications - The user interface is suppose to be much simpler than its web counterpart. The idea behind this project is to "draw in advertisers who don't normally put ads on TV," according to product manager Keval Desai. All the data will remain anonymous, so while the ads will target various demographic categories, it'll be impossible to target specific households with ads.
Stats for Targeted Television Ads
Trending: Older & Buzzing
Research: 10,047 clicks in 391 w
Interest: 4 minutes
Concept: Targeted Television Ads
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: personalized search results, 40 ways google has changed the world, and oceanic coffee tables.
Targeted Television Ads
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