Side by Side is a creative agency based in the UK, and to celebrate its previous year in business, the two co-founders decided to challenge themselves to a competition. Each person could pose a question once a week, to which the other person would respond in any creative way they saw fit. The results were artistic and hilarious at times.
For example, one question posed was "What's the most important thing you've learned over the last year?" The response was done through chipping away at a concrete block with the words "Work Hard" carved in. In the remaining rubble, "Laugh Harder" was also spelled out.
Although this is simply a competition for fun, it shows off the creative side of this branding agency, which will hopefully draw in more clients.
Photo Credits: designboom, side-side
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