Classic Basketball Fan Tees
The Show Your True Colors Sportiqe Boutique line featured was an exhibitor in this years Project - Las Vegas convention. Project is a world renowned fashion event which offers its participants the ability to present their product, ideas and vision, which is exactly what this featured line does.
Implications - Fans of sports often love to show their support by wearing apparel that represents their favorite team. Businesses that cater towards a sports-fan demographic often see a rise in consumerism during playoff season as well as the beginning of a season.