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Public Image Gives the Fanny Pack a Gun-Like Makeover

By: Rose Nazarali - Published: Aug 5, 2009   Updated: Jul 5 2011 • References: public-image.jp and swipelife
Japanese designers Public Images have given the fanny pack a makeover and created this shoulder strap pouch for men.

Resembling a gun holster, the shoulder strap pouch sits comfortably against the left shoulder with a strap sitting under the chest and around the back.

Public Image's shoulder strap pouch is ideal for carrying wallets, cameras, iPods, and all those other little objects that can fill your pockets.

Implications - Urban-based citizens are constantly traveling by foot or using public transport to maneuver around their city. These consumers seek products that will store their belongings on them, while keeping their hands free to use for other tasks. Companies can design efficient bags or cases for busy, city-dwelling demographics.