Hironobu Yamabe's 'Short by Short' Displays Wasted Wood

By: Michael Hines - Published: Jan 12, 2011   Updated: Jul 26 2011 • References: editionhorizontal & dezeen
Let everyone know just how wasteful design can be with Hironubu Yamabe's 'Short by Short.' Yamabe's design is a wooden frame filled with wood shavings that were made while making the frame.

'Short by Short' serves as a good reminder as to how wasteful modern design can be. Yamabe's design takes the waste that would have been thrown away and makes it part of the design.

Implications - Consumers in modern society are looking for ways to stay green. Products that promote a sustainable lifestyle are appealing to those who want to protect the planet. Companies trying to increase their number of shoppers could focus on this when coming out with their newest items. Stats for Wood Chip Display Cases Trending: Older & Chilly
Research: 2,424 clicks in 280 w
Interest: 4 minutes
Concept: Short By Short
Related: 61 examples / 47 photos
Segment: Males, 18-55
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