Protesting With Footwear
Tibet Activists Throws Shoe At China Premier In The UK
Unlike when a shoe was thrown at George Bush last year, the Chinese Premier didn't even have to duck. Jiabao has been followed by protesters during his entire 3 day visit to the U.K., demonstrating over Chinese policy in Tibet.
Implications - Consumers in contemporary society are constantly looking for new ways to express themselves. Products that do this are appealing to those who want to make a statement and differentiate themselves from other shoppers. Companies could create more self-expressive items in order to attract more attention to their brand.