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Each CLOX shoe campaign focuses on an edible theme, imparting the idea that these intriguing stilettos are almost good enough to eat.

The Passion Fruit campaign is done in almost monochromatic colors with bold ballet flats standing out from the leaves and trees, as though just freshly plucked. The Cake campaign uses much warmer color tones, appropriate for the chocolaty brown leather pumps that it features. These sumptuous shoes are strapped with a clock, as though intended for a woman who lives in the present and makes sure every minute counts.

The latest CLOX shoe campaign ads feature the feminine legs that are used as the hands of the tiny watch faces that decorate the shoes.