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Shockvertising Organic Food

Clean the Sky - Positive Eco Trends & Breakthroughs

Do You Know What You Eat?

— April 16, 2008 — Science
This "Do You Know What You Eat?" campaign by Greenpeace warns you against eating genetically modified food.

It effectively delivers its message by using shocking vegetables shaped like insects that most people would find revolting and scary. Well, unless you live in Thailand, I tried fried grasshoppers and bats there last year, so they may find them appetizing.

The campaign claims that "The DNA of genetically modified plants may contain the genes of insects, animals or even viruse."

The effective and clever ads were created for Greenpeace by BBDO ad agency, Moscow.
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