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Shockvertising Organic Food

Do You Know What You Eat?

This "Do You Know What You Eat?" campaign by Greenpeace warns you against eating genetically modified food.

It effectively delivers its message by using shocking vegetables shaped like insects that most people would find revolting and scary. Well, unless you live in Thailand, I tried fried grasshoppers and bats there last year, so they may find them appetizing.

The campaign claims that "The DNA of genetically modified plants may contain the genes of insects, animals or even viruse."

The effective and clever ads were created for Greenpeace by BBDO ad agency, Moscow.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%