Superstar

Vibrant Shinkai Packaging Captivates More than the Competition

By: Amelia Roblin - Published: Oct 3, 2013 • References: behance.net and thedieline
For those who have never purchased automotive parts, I'll tell you that most of the containers in which they come are incredibly boring to look at. It's then quite the delight to see Shinkai packaging with its taxicab yellow color and its punchy labeling.

For the average person in need of new shock absorbers for his vehicle, this branding strategy is actually interesting! The bright hue attracts the eyes and subtle illustrations on the edges keep those peepers engaged. Gracon design of Russia kept the rest of the carton fairly straightforward, incorporating black into another style of box and marking both of them with minimal text. There is a tidiness to the branding of Shinkai packaging that's brought home with a matching component index. This is complete with organized car repair instructions.