Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion

By: Amanda Chang - Dec 19, 2010
References: japantrends &
If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.

However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways.