Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion

By: Amanda Chang - Published: Dec 19, 2010 • References: japantrends &
If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.

However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways. Stats for Gift-Wrapped Skyscrapers Trending: Older & Chilly
Research: 905 clicks in 283 w
Interest: 2 minutes
Concept: Shinjuku Japan Topshop
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: somber outdoor lookbooks, tattered leggings & leather skirts, and 22 chic topshop finds.