Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion

By: Amanda Chang - Published: Dec 19, 2010 • References: japantrends and notcot.org
If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.

However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways.