Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion

By: Amanda Chang - Published: • References: japantrends & notcot.org
If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.

However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways. Stats for Gift-Wrapped Skyscrapers Trending: Older & Chilly
Traction: 853 clicks in 195 w
Interest: 2.6 minutes
Concept: Shinjuku Japan Topshop
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: somber outdoor lookbooks, tattered leggings & leather skirts, and 22 chic topshop finds.