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Shimmery Chocolate Eggs

Cadbury's New Shimmer Mini Eggs Feature a Sparkly Candy Shell

— January 12, 2019 — Lifestyle
Just when you thought that Mini Eggs couldn't get any better, Cadbury has teased an eye-catching new offering called Shimmer Mini Eggs. Just as the name suggests, these tiny treats are classic Mini Eggs with a sparkly new look.

Cadbury's new Shimmer Mini Eggs are a festive Easter treat that will be rolling out over the next few months. Each egg-shaped chocolate is wrapped in a pastel candy coating, but unlike the original Mini Eggs, each one is then finished with a "crisp shimmer sugar shell." The result is striking little candies that will definitely stand out next to other, more matte Easter offerings.

Sold in both 1.4- and 9-ounce bags, the new Shimmer Mini Eggs are a great Easter treat for friends or for your own personal snack drawer.


Image Credit: Cadbury.
Trend Themes
1. Sparkly Candy Coating - Exploring new ways to add shimmer and sparkle to candy coatings.
2. Festive Easter Treats - Creating innovative and unique Easter treats that make for great gifts and personal snacks.
3. Premium Chocolate Products - Incorporating high-quality chocolate and unique coatings to create premium candy products.
Industry Implications
1. Confectionery Industry - Introducing new and exciting products to the confectionery industry that cater to consumer preferences for unique and visually appealing candies.
2. Holiday Treats Market - Tapping into the holiday treats market with unique and innovative products that cater to seasonal celebrations.
3. Premium Chocolate Market - Targeting the premium chocolate market with high-quality products that incorporate unique coatings and ingredients.
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