The Shepard Fairey mural for Dallas Contemporary is a rich commemoration of vintage propaganda. While the series is minimalistic in color scheme and aesthetics, it is rich in meaning and social statement. Fairey intends to inspire the community to start questioning their relationship with their surrounding, engaging depth and curiosity. He leans on the idea that art is meant to be enjoyed aesthetically, and not destroyed via harsh interpretations.

The mural is in conjunction with the Obey Giant movement, originating from Fairey's 'Andre Has a Posse' skate stickers from 1998. Fairey is a stellar graphic designer with a broad range of styles and skills. He climbed his way to the top from the charming scum of the skateboard scene to eventually design the Barack Obama 'Hope' poster.

The Dallas Contemporary installation extends through the city, spreading Fairey's energizing work through suburbs and more industrial areas.