Implications - Many "manly" products have been given the feminine treatment in an attempt to show that females are capable of everything that the opposite sex is. The use of androgynous styles of certain items challenges traditional gender roles that may inspire consumers to do the same. In this more tolerable society, brands are catering to both sexes to expand their demographics and to redefine product concepts.
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'She Driver' Pink Man-Proof Screwdrivers
By: Cowbag - Published: Mar 2, 2009 Updated: May 16 2011 • References: 22.214.171.124
Never ask a man to borrow a screwdriver. They ask you a million questions, suck their teeth and make you feel as if you're about to embark on a mission in nuclear fusion. Here is a much better solution: Buy your own and make them man-proof. This set of screw drivers called the 'She Driver' will most certainly do the job.