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'She Driver' Pink Man-Proof Screwdrivers

By: Cowbag - Published:   Updated: May 16 2011 • References: 74.125.91.132
Never ask a man to borrow a screwdriver. They ask you a million questions, suck their teeth and make you feel as if you're about to embark on a mission in nuclear fusion. Here is a much better solution: Buy your own and make them man-proof. This set of screw drivers called the 'She Driver' will most certainly do the job.

Implications - Many "manly" products have been given the feminine treatment in an attempt to show that females are capable of everything that the opposite sex is. The use of androgynous styles of certain items challenges traditional gender roles that may inspire consumers to do the same. In this more tolerable society, brands are catering to both sexes to expand their demographics and to redefine product concepts.

Stats for Feminine Tools Trending: Older & Chilly
Traction: 4,546 clicks in 291 w
Interest: 3.3 minutes
Concept: Feminine Tools
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: plywood hammer, 360 degree hammerhead sled, and toolkits for women.