Gillette Launches uArt Application for iPhone

By: Tisah Tucknott - Published: Jun 6, 2009   Updated: Jul 13 2011 • References: gillette & digitalbuzzblog
Gillette has created a new application for the iPhone called uArt. This creative app allows people to upload a picture of themselves and apply different types of facial hair. You then use the Gillette Fusion razor--or your finger in this case--to shave a masterpiece into your face.

This app comes complete with vibration to mimic the Gillette razor, and is perfect if you want to make sure a moustache suits you!

Implications - Not only is this application useful for comedic purposes, it also serves the practical purpose of saving friends from being put in the awkward position of having to advise a friend to shave a mistake off their face. Stats for Shaving Mobile Apps Trending: Older & Mild
Research: 8,552 clicks in 363 w
Interest: 4 minutes
Concept: Shaving Mobile Apps
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: 27 hairovations, shaving faces into hair, and 20 innovations in shaving.