Sharon Headd's Captivating Campaign for Bewear Sunglasses
The chain theme continues through in the Bewear packaging, in which Sharon Headd captures the sunglasses chained to their box. Fascinating!
Implications - An association with rock culture has continued to find its way into mainstream society in recent years -- like these chained sunglasses. By implementing elements of hard rock culture to some degree into product packaging, consumers will appreciate the opportunity to take a walk on the wild side.