This clever creator wanted to find his "type" of type, and the results are awesome. The shoelace alphabet is exactly as its name suggests; each letter is created by stringing a shoelace through a sneaker. Each letter, number and punctuation symbol requires its own unique lacing pattern. This font is fabulous for greeting cards or posters for athletic individuals or events.
The shoelace alphabet by Shantanu Suman will definitely get your heart racing.
Implications - Society has become so saturated with advertisements that consumers have become desensitized to their imagery. They now pay attention to ads with unique fonts that stray from typical designs. Unusual fonts can tell a consumers a lot about the company's motives and values, and make their brand very memorable.