Rockstar

Java Girls Blends Hooters and Starbucks

By: Cowbag - Published:   Updated: Aug 10 2011 • References: javagirls.net & urlesque
Java Girls are meant to be "...the hottest concept in the specialty coffee industry that is sweeping the nation!" The beauty of this concept involves a semi-naked barista trapped in a kiosk.

Their mission statement is outlined below in full, but in short, their mission is to make what the media are calling 'sexpressos.' I'm in.

Java Girls is a franchise opportunity, so you can invest your hard-earned pennies in dangerously underdressed Java Girls.

Implications - Java Girls is an interesting concept with a unique mission statement, they aim to "tastefully" tease with sensuality in a barista uniform. Java Girls is based in Seattle, the birthplace of Starbucks and the coffee capital of North America. In such a competitive environment, it should be no surprise that a brand like this can thrive. It'd be worth a novelty visit, at the very least. Java Girls has it right -- immediately distinguishable aesthetics in their brand. Good thinking.

Stats for Bikini-Clad Baristas Trending: Older & Buzzing
Traction: 61,437 clicks in 311 w
Interest: > 3 minutes
Concept: Bikini-Clad Baristas
Related: 65 examples / 50 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: 47 innovations in coffee , coffee advertising gets naughty, and hidden messages in coffee.