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Dee Sandin
Study: Sex And Financial Risk - Erotic Pictures Lead to Financial Gambles
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Jeremy is this true? A new brain-scan study might explain why incredibly crafty financial dudes make risky financial decisions. And guess what - it’s sex. In a new study, young men were more likely to make a larger financial gamble after being shown erotic pictures.*cough* cough*. That’s because dirty pictures and financial risks light up the same part of the brain. My guess is, when in the state of arousal, men have all that blood flowing in their heads and it makes them think they’re Superman. No big mystery there. By the way, chocolate is another trigger. We women already knew that. Take a look at these photos boys and then go out and make some money.
"You have a need in an evolutionary sense for both money and women. They trigger the same brain area," said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist. It focused on the sex and money hub, the V-shaped nucleus accumbens, which sits near the base of the brain and plays a central role in what you experience as pleasure.
When that hub was activated by the erotic images, the men were far more likely to bet high on a random chance game that would earn them either a dollar or a dime. Each man made more than 50 gambles under brain scans. Stanford psychologist Brian Knutson, a lead author of the study, says it's all about the power of emotion and arousal and our financial decisions. The trigger doesn't have to be sex _ it could be chocolate or a winning lottery ticket.
(cbsnews)
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Read More: neuroreport Via: cbsnews
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