With the tagline "all girls allowed," the Sevenly 'Stop Gendercide in China' campaign this week is aimed at stopping the terrible results from China's one-child rule.
Each week, Sevenly takes on a new cause and issues products that support these ongoing battles. Their fight against China's life-costing laws is another great campaign by this awesome social business. Their range of t-shirts and long-sleeve shirts carry the message "help girls in China live life," in a beautiful script that is direct and impactful. Furthermore, $7 of your purchase goes directly to funds that fight this law.
The campaign video does a fantastic job of addressing why this is such an important cause that affects everyone around the world. Mothers, sisters, daughters, wives and friends are important aspects of everyone's lives and Sevenly is doing what they can to ensure that people across the world realize this fact.
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Stats for Girl-Enabling T-Shirts
Trending: Older & Average
Research: 1,462 clicks in 145 w
Interest: > 3 minutes
Concept: Sevenly 'stop Gendercide In China'
Related: 65 examples / 50 photos
Segment: Females, 0-55+
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