There's an archetypal vision of the male as a nomad wandering through the wilderness in pursuit of a hidden dream, and the SEMBL Spring 2010 collection channels this ancient image in modern fashion. With its palette of black and white, this line is poised to take any contemporary traveler to their latest destination in style.
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Implications - Consumers are fascinated by pictures of exotic locales because consumers feel as though they're expanding their worldly knowledge by looking at such pictures. Companies should incorporate an element of education into their products and services because consumer demand for intellectually engaging material is high.
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