Florette's Meat-Free Campaign

By: Cecilia Biemann - Published:   Updated: Jul 14 2011 • References: theinspirationroom
This Florette salad campaign features animals with an aged appearance, designed to promote the brand's meat-free “Sealed Gourmet Salads” with the message that animals who desire to live a long life would endorse this purchase.

I hope grandpa piggy hasn't put you off your lunch!

The campaign, which was developed by Spanish advertising agency Grey, won Silver at the London International Awards 2008, and Bronze at Cannes International Advertising Festival 2008.

Implications - A simple and effective way for businesses to appeal to consumers today is by portraying themselves in genuine and endearing ways. A consumer is likely to invest his or her time and money into a product with which they feel a familiar or comfortable connection. Businesses that showcase themselves as approachable will see large returns in today's society.

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Concept: Aged Animals To Sell Salad
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