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Aged Animals to Sell Salad

Florette's Meat-Free Campaign

 
 
Cecilia Biemann
Cecilia Biemann
 605 Trends
2 MM Views
42 Comments

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This Florette salad campaign features animals with an aged appearance, designed to promote the brand’s meat-free “Sealed Gourmet Salads” with the message that animals who desire to live a long life would endorse this purchase.

I hope grandpa piggy hasn’t put you off your lunch!

The campaign, which was developed by Spanish advertising agency Grey, won Silver at the London International Awards 2008, and Bronze at Cannes International Advertising Festival 2008.


 Score:
1.7 		Peaked and Chilly
2,204 Clicks in
63 w 5 d 20 hr 24 min
Pub: Nov 19, 08

REFERENCES
theinspirationroom

 TAGS
food,  lifestyle,  marketing,  print

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