This Florette salad campaign features animals with an aged appearance, designed to promote the brand's meat-free â€œSealed Gourmet Saladsâ€ with the message that animals who desire to live a long life would endorse this purchase.
I hope grandpa piggy hasn't put you off your lunch!
The campaign, which was developed by Spanish advertising agency Grey, won Silver at the London International Awards 2008, and Bronze at Cannes International Advertising Festival 2008.
Implications - A simple and effective way for businesses to appeal to consumers today is by portraying themselves in genuine and endearing ways. A consumer is likely to invest his or her time and money into a product with which they feel a familiar or comfortable connection. Businesses that showcase themselves as approachable will see large returns in today's society.
Stats for Aged Animals to Sell Salad
Trending: Older & Chilly
Research: 4,591 clicks in 388 w
Interest: 4 minutes
Concept: Aged Animals To Sell Salad
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: skinned animals as advertising, 40 anti-vegetarian innovations, and selling cars with gangster animals.
Aged Animals to Sell Salad
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