As Selfridges sells the 'K Dress' by CuteCircuit, you can now purchase your very own shortened version of the Katy Perry LED gown.

Providing you with a chance to light up any cocktail party, this 'K Dress' by Cutecircuit is undeniably unique. Change up your "little black dress" look this coming holiday and opt for this glowing Christmas tree design as it becomes available at Selfridges this coming December.

Implications - Current media moguls are pushing the boundaries of fashion, and encouraging their followers to do the same. These consumers seek styles that flaunt atypical designs and are also interactive with electronic components which set them apart from the crowd. Companies can produce fashion pieces with these qualities to appeal to expressive demographics.