Walmart Encourages Experiential Retail with Interactive Stores

By: Mishal Omar - Nov 8, 2016
References: cnbc
In order to stand out during the holiday season this year, retail giant Walmart is bringing in strategies in the form of holiday helpers, toy demonstrations and selfie booths.

The corporation will be offering more exclusive toys than it ever has before and to become more engaging and interactive, it will also offer selfie booths. This will ensure that consumers spend more time in store while leaving with a tangible item that ensures that will remember their Walmart experience. Other strategies include increased open registers and and online order service that runs seamlessly.

By incorporating features such as selfie booths into its stores for the holiday season, Walmart is able to ensure that it remains up-to-date with consumers with an interest in technology and social media.