Interrupted Radio Ads
XM Satellite Radio Shows How Annoying Commercials Are
Implications - The best advertisements connect a company and brand to a consumers personal life. One of the most effective forms of advertising is pet peeve marketing. An ad campaign that criticizes a commonly complained about activity connects with consumers who have been troubled by the issue in the past, or know someone who has. By publicizing a brand's disdain for a certain activity, the company increases the chances its products will connect with consumers on an emotional level.