The alarm clock goes off. You roll out of bed and stumble into the bathroom to brush your teeth. As you walk back into the bedroom, you stop and stare. Something isn't quite right. Something is different. MY BED! IT'S MADE! Oh yeah, I forgot I bought one of those self-making beds designed by Enrico Berruti. He calls it “Selfy the EasyBed”. I call it genius.

Implications - Consumers today are living very fast-paced lifestyles and often have limited time to take care of themselves and their homes. These consumers seek products that are advanced and automated, completing tasks for them and decreasing their stress. Companies striving to appeal to busy urban demographics should manufacture such products that will accomplish tasks for their owner.