Superstar

47% Search Their Own Name

By: Bianca Bartz - Published: • References: news.wired
Admit it, you've Googled yourself, and if not, you probably will in the near future. An increasing amount of people search for their own name in Google searches to see what type of information comes up. A recent report showed 47% of US adult web users have searched for themselves, up from 22% in 2002. While this jump seems significant, chances are, the real numbers are a lot higher still.

In addition to seeing what comes up under their own details, they're looking up friends, family, colleagues, employers, competitors and even potential mates to gain as much insight as they can.

Having good Googleability also comes hand-in-hand with bragging rights in today's wired society. Among teens, the Googling trend is even higher, although there aren't any relevant stats to back it up. Sound sketchy? The good news is that the report showed teens are actually a lot of more cautious than adults as to what information they make available on social networking profiles.

New parents are catching on to the importance of having Googleable names: Stats for Self-Googling on the Rise Trending: Older & Chilly
Traction: 1,518 clicks in 366 w
Interest: 4 minutes
Concept: Self-Googling On The Rise
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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