I don't think I should be surprised by the SEGA Toirettsu game. Turning urinals into gaming consoles, the brand targets those who are completely obsessed with gaming quite appropriately.
Essentially, the SEGA Toirettsu uses the man's pee trajectory and strength to play games that are displayed at eye level. These games include putting out fires and erasing graffiti with a hose. Check out the video above to see it in action.
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Concept: SEGA Toirettsu
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Segment: Males, 18-55
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