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Color-Based Search Toolbars

ColorSearch Allows Users to Search for Artwork Using Color

— October 27, 2015 — Art & Design
There are many search toolbars in existence that make surfing the web an easy process but none are like ColorSearch. This discovery tool is designed for artists and allows its users to search for artwork using colors.

Developed by ArtBinder founder Alexandra Chemla, ColorSearch is specifically made for those with visual memory. After visiting an endless amount of art shows, Chemla would often forget the names of her favorite pieces but she would never forget what she saw. For this exact reason, Chemla created this innovative search toolbar which offers search by color or color combination.

Apart of the ArtBinder app, ColorSearch offers over 200 hues which users can use to surf through ArtBinder's immense database of pieces. ColorSearch will bring up matches based on the proximity of the shade(s) chosen.
Trend Themes
1. Color-based Search Tools - New color search technology opens up innovative ways for businesses to categorize or cross-segment their offerings, creating potential for new personalization opportunities.
2. Visual Memory Tools - Products and services catering to visual memory deficiencies have untapped potential for users with similar needs and could be applied across industries such as education, medicine, and retail.
3. Image Recognition Software - Image recognition and AI-based technologies have potential for businesses, including those in e-commerce, healthcare, and security industries, leading to increased efficiency and effective pattern matching.
Industry Implications
1. Art and Culture - ColorSearch and related technologies that provide new ways of finding and categorizing art pieces could create new opportunities for artists and customers to find what they are looking for and make the buying process easier.
2. E-commerce and Retail - Visual Memory Tools could assist users in finding products using visual cues such as color and shape leading to new opportunities for personalization and customer engagement.
3. Education - Color-based search tools and visual memory aids could be applied in learning environments to better assist students in retaining information by creating personalized learning experiences.
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