Superstar

The Seafolly Summer 2012 Campaign Features Behati Prinsloo as Its New Face

By: Meghan Young - Published: • References: seafolly & fashiongonerogue
Model Behati Prinsloo has been crowned the face of the Seafolly Summer 2012 ad campaign. A supermodel with a girl-next-door type of beauty, she will have both men and women sighing over her enviable body and fashion sense in these print ads. Bright, bohemian and completely contemporary, the beachwear is exactly what is called for this hot season.

Shot by New York-based photographer David Gubert, the Seafolly Summer 2012 ad campaign was captured on location at Desert Springs in Los Angeles, California. A sneak peak into what the Australian fashion label has to offer in their summer collection, the full campaign starring the Namibian beauty will be launched closer to the season.

Sun-drenched, feminine and sultry, the Seafolly Summer 2012 ad campaign will reel people in for all the right reasons. Stats for Modern Boho Beachwear Trending: Older & Buzzing
Traction: 12,947 clicks in 120 w
Interest: 2.8 minutes
Concept: Seafolly Summer 2012
Related: 109 examples / 84 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: stoic swimmer photoshoots, cimmerian swimsuit photoshoots, and bronzed swimwear ads.