Taking literal inspiration from the season, Malene Birger's Sprng/Summer 2011 collection features sea shell suits that borrow from the beach. Miniature shells adorn trims and collars and the detailing extends to large oversized necklaces that blend into soft color palettes.
Fashion upcycling has been taken to new extremes by adding these decadent embellishments to simple summer pieces. If you can't make it to the beach, surely wearing it is the next best thing?
Implications - The fashion industry is incorporating elements of nature into apparel in order to satiate consumer demand for more naturalistic living. Corporations may consider utilizing nature-inspired motifs in their wares in order to entice consumers into purchases.
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