Eyebuy Direct's Digital Protection Lenses Target Tech Users
Jana Pijak — June 8, 2016 — Lifestyle
References: ca.eyebuydirect
Eyebuy Direct's is addressing tech-related eye strain and vision loss with its collection of digital screen protection eyewear. Equipping any of its stylish frames with two versions of blue light-blocking lenses, the brand aims to help wearers reduce fatigue and strain that can be a result of too much time spent in front of a computer screen.
With many professionals glued to a computer screen for hours per day, additional time spent on smartphones and tablets doesn't aid common vision problems. Eyebuy Direct's digital screen protection eyewear can be equipped with two sophisticated lenses that are specially designed for tech users.
These include two styles -- the 'EBD BLUE' that protect eyes from blue-violet light and the 'EYEZEN™' that features Eyebuy Direct's patented Essilor technology, designed to reduce eye strain while repelling reflections.
With many professionals glued to a computer screen for hours per day, additional time spent on smartphones and tablets doesn't aid common vision problems. Eyebuy Direct's digital screen protection eyewear can be equipped with two sophisticated lenses that are specially designed for tech users.
These include two styles -- the 'EBD BLUE' that protect eyes from blue-violet light and the 'EYEZEN™' that features Eyebuy Direct's patented Essilor technology, designed to reduce eye strain while repelling reflections.
Trend Themes
1. Digital Screen Protection Eyewear - The emergence of digital screen protection eyewear is disrupting the eyewear industry by offering specialized lenses that reduce strain and fatigue from prolonged use of digital screens.
2. Blue Light-blocking Lenses - The trend of using blue light-blocking lenses for digital screen protection is disrupting the eyewear industry and providing new opportunities for lens manufacturers.
3. Vision-protective Eyewear - The trend of vision-protective eyewear is disrupting the eyewear industry by providing consumers with products that address specific health concerns related to prolonged use of digital technology.
Industry Implications
1. Eyewear Industry - The eyewear industry has the opportunity to capitalize on the trend of digital screen protection eyewear by offering specialized products that address consumer concerns related to prolonged use of digital technology.
2. Lens Manufacturing Industry - The lens manufacturing industry has the opportunity to capitalize on the trend of blue light-blocking lenses by developing new technologies that offer enhanced protection from digital screens.
3. Healthcare Industry - The healthcare industry has the opportunity to capitalize on the trend of vision-protective eyewear by partnering with eyewear manufacturers to offer products that address specific health concerns related to prolonged use of digital technology.
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