There may be an awkwardness to the sporty looks seen throughout the SCMP Style Magazine 'Game On' editorial, but that doesn't make these outfits any less desirable. Instead, it makes them all the more endearing. This photo shoot successfully combines fashionable lifestyle looks with athletic accents, blending the best of both worlds.
The SCMP Style Magazine Game On editorial was shot by London-based photographer Jeff Hahn. Starring Buenos Aires model Naomi Preizler, the photo shoot is as colorful as the eclectic ensembles themselves, which were styled by Simone Konu. Konu selected a range of dynamically patterned pieces and quirky visors from such brands as Balenciaga, Prada, Céline and Alberta Ferretti. Hair and makeup was done by Michael Jones and Alex Babsky.
Stats for Awkwardly Sporty Shoots
Trending: Older & Warm
Research: 16,670 clicks in 222 w
Interest: 4 minutes
Concept: SCMP Style Magazine Game On
Related: 113 examples / 87 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: 50s roadtrip editorials, vintage silhouetted shoots, and sandy sun-drenched shoots.
Awkwardly Sporty Shoots
More Stats +/-
Vintage Silhouetted Shoots
50s Roadtrip Editorials
Sandy Sun-Drenched Shoots
Schoolgirl Skater Catalogs
Dismal Curly-Mopped Editorials