The Scarlett Johansson Mango SS 2011 Campaign features retro styling influenced by the 60s.
Against a clear blue sky, Scarlett brings back vintage nostalgia from the new the spring/summer line. Johansson dons busy patterned frocks, mod-styled peacoats and retro framed shades within this spread. This natural beauty actress makes for a stunning set of ads in the Scarlett Johansson Mango SS 2011 Campaign.
Implications - The recent recession had budget-conscious customers flocking to affordable thrift and vintage stores. This has led to the resurgence of retro fashions, which stylish consumers appreciate for their individuality and antiquity. Companies can contribute to this trend by developing products boasting vintage styles or materials.
Stats for 60s-Inspired Celeb Campaigns
Trending: Older & Warm
Research: 12,952 clicks in 278 w
Interest: 4 minutes
Concept: Scarlett Johansson Mango Ss
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
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