Having achieved successful sales after their 2009/2010 Fall/Winter campaign, Mango has decided once more to use Scarlett Johansson as their S/S 2010 campaign model.
Although Scarlett Johansson is an obvious natural beauty, the makeup and lighting in these ads make her look almost plastic. It becomes difficult to focus upon anything besides the Barbie-like, expressionless face on the model, taking attention away from the gorgeous Spring/Summer collection.
Personally, I find these ads may just be a little picture too perfect. See for yourselves in the photos above.
Stats for Mannequin-Like Campaigns
Trending: Older & Warm
Research: 12,659 clicks in 330 w
Interest: 4 minutes
Concept: Mannequin-Like Campaigns
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: makeup-less magazine covers, 26 scarlett johansson features, and 60s housewife fashion.
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